eco — fairtrade

Ethical Jewellery is jewellery that is made with a conscious decision to respect the environment, the natural and the human resources along the whole process from creation to production. In other words Ethical Jewellery measures responsible sourcing, sustainability and fair-trade It may come in a recycled or bio degradable package as the way of continuing the environmental ethos. Ethical Jewellery embraces local communities and culture Here at Pretty Pink we work closely with our South American partners making sure we embrace their cultures and techniques adapting to our European tastes and trends. We are constantly speaking and swapping skills and feedback...

"Every gift which is given, even though it may be small, is in reality big if it is given with affection." - Pindar During this darkest time of year, when the days are short and the nights long, our hearts and minds have always turned towards the indoors – keeping safe and warm, coming together and brightening our homes with candles, with evergreen garlands, with food and drink, creating much-needed festive cheer, and hoping for brighter days to come. Gift-giving has also become a part of our midwinter tradition – a practice likely as old as humanity itself, now inextricably linked...

How do You Make Eco Friendly Jewellery with Vegetable Ivory or Tagua? 

Tagua fruit is what has provided Pretty Pink with our uniqueness and originality, which is also widely known as Vegetable Ivory, due to its almost identical composition, hardness and colour to animal ivory.

With Black Friday approaching, big box stores chains and online retailers are investing heavily to promote supposedly unmissable deals. In the last few years, we’ve noticed a growing trend from smaller retailers and the more conscious brands voicing their opinions against all Black Friday represents; consumerism, exaggeration and superfluity.